2026 Atlassian Data Center product and pricing updates
Price increases are never fun news. But they’re closely linked to Atlassian’s continued investment in security and performance.
As your local Atlassian partner Aety is ready to help you to:
Understand what the changes mean for your licenses
Assess if Data Center is still the right choice for you
Plan a possible migration to the Cloud in a safe and controlled way
Your quick overview
- Atlassian will raise prices on several Data Center products on February 17, 2026.
The price changes apply to list prices and advantaged prices (which are gradually brought up to list price).
Price changes reflect investments in security, performance and scalability at Data Center
If you need to renew before May 16, prices can be locked before February 17 at the current list prices
Your Atlassian administrator(s) will be contacted directly by Atlassian with more information about your specific situation.
Contact us to discuss how to get the best conditions for your Atlassian products in the short and long term.
If you have special circumstances that prevent you from going to Cloud, there are special conditions – contact Aety to discuss your options.
These changes you need to know about
On February 17, 2026, Atlassian will update Data Center prices:
Who does it apply to?
Customers with active Data Center licenses on the above products.
Customers on both list price and legacy/advantaged pricing models.
The actual effect depends on:
Which products you have
your user tiers
Whether you are on list or advantaged
When your current licenses expire
Why is Atlassian raising Data Center prices?
The price changes reflect both the investment Atlassian must make to maintain a high level of security and performance on a solution that is approaching end-of-life for the majority of existing customers. Therefore, Atlassian is raising Data Center prices to better match the investments that continue to be made on the platform. For the same reason, Atlassian announced in the fall that Data Center products will be phased out for the vast majority of customers by 2029, and that customers are recommended to start planning migration to Cloud well in advance.
Data Center product developments
Atlassian has invested in the following Data Center improvements:
Security:
Improved encryption
Better monitoring
Support for service accounts
Stronger access control
Performance and scaling
OpenSearch-based enterprise search
Improved instance optimization
Significant performance improvements for large platforms
Cloud is the future – Data Center is a solution for those who are “blocked”
Atlassian invests most in Cloud and has announced a gradual phasing out of Data Center by 2029
Data Center is becoming more of a solution for customers who, for regulatory or security reasons, cannot move to the Cloud yet.
This makes Data Center operations relatively more expensive and less future-proof compared to Cloud.
You can read more about Atlassian’s Data Center roadmap and upcoming improvements here: Atlassian Data Center roadmap
What does this mean for you and what can you do?
Are you renewing or changing anything in 2026?
Then it’s a good idea to:
Get an overview of your renewals
When do your Data Center licenses expire in 2026?
Do you have major changes planned (upgrade/downgrade, more users, etc.)?
Start the dialog early
If you want to keep your current prices (applies to anyone with licenses expiring by May 16), it is important to act in good time. The order must be completed by February 17, 2026 to be covered by the old prices.
Coordinate with your administrators
Your technical contacts will be contacted directly by Atlassian.
Make sure procurement/finance and IT have a common plan for Data Center vs. Cloud.
Aety is a certified Platinum enterprise Atlassian partner (with cloud and service management specializations), helping customers optimize their licenses to get the best prices and only pay for the products and user numbers they need. We are always ready to advise on the best solution for you.
Book a meeting with Aety about your renewals and the impact of price increases
Special circumstances for customers who can’t go to Cloud
Some organizations are blocked from moving to the Cloud for regulatory, security or technical reasons. For these customers there are special conditions.
The details depend on your specific situation, which is assessed from customer to customer.
If you find that you can’t go to Cloud due to regulations or other compelling reasons, reach out to Aety.
We can help:
Assess whether you are potentially covered by special conditions
engage with Atlassian on your behalf
Create a realistic Data Center/Cloud strategy
The benefits of going to the Cloud
Atlassian recommends Cloud as the most future-proof platform for the vast majority of customers:
Less operational responsibility on your end
Atlassian handles infrastructure, updates, security patches, etc.
Less risk of errors and downtime, less internal maintenance.
Stronger security and compliance out of the box
Centralized security updates
Enterprise features and compliance certifications
Less risk of configuration errors locally
Faster access to new features
Cloud is where Atlassian launches new features first
AI features, automations and improvements are rolled out continuously without your intervention
Better use in the long run
Less internal time for operations and maintenance
More focus on creating business value with Atlassian tools
Fewer surprises in terms of hardware/operating costs
Comparison
2-
Hosting
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Updates
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Scaling
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Security and compliance
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Innovation and AI
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Cloud
x-
Hosted by Atlassian
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Automatic and frequent
-
Flexible, resources adapt automatically
-
Built-in (ISO, SOC2, GDPR, encryption, etc.)
-
New features and AI first in the Cloud
-
Data Center
x-
Hosted on-premise or in your own data center
-
Manual and resource-intensive
-
Requires investment in hardware and operations
-
Must be handled and documented internally
-
Minimal further development
-
Read the full article about the benefits of Cloud here.
The results of migrations to Cloud speak for themselves
Aety has helped many companies with migrations from Data Center to Cloud. And the results speak for themselves:
Atlassian has invested heavily in Cloud in recent years, focusing on security, scalability, compliance and AI-powered collaboration. The results are clear:
- 99% of Atlassian customers are already using or migrating to Cloud
- Customers report up to 300% ROI after migration, through consolidation of solutions and efficiencies gained
- Teams deliver value 80% faster and shorten project lifecycles
How we can help you – Data Center today, Cloud tomorrow
Whether you:
need to renew Data Center licenses in the short term,
will reduce the impact of price increases, or
considering a planned migration to the Cloud,
we can help you to:
Get an overview of your current setup
Products, user numbers, contract length, renewal dates
Total cost of ownership (TCO) for Data Center vs. Cloud
Plan the right license choices
When it makes sense to renew / extend / change licenses
How you can make the most of existing agreements
Facilitate a Cloud migration if it makes sense
Migration strategy (big bang vs. gradual)
Risk assessment and governance
Training users and admins
When we talk about a ‘migration’, it sounds technical – but in practice it’s about something quite mundane: moving everything you work with on a daily basis to the Cloud… without stopping operations, losing data or disrupting anyone unnecessarily.
Many of the customers we’ve helped are quickly seeing the benefits: fewer operational tasks, more robust infrastructure and much easier access to new features.
It may seem daunting, but with the right plan and support, a migration can be completed far more smoothly than many expect. But the organizations that succeed leave behind a more scalable setup with no technical debt – and the energy to continue developing instead of patching old solutions.
And yes… it can feel like a lot. You have to move systems that you can hardly do without for a single day.
But that’s exactly why a good plan makes all the difference: it provides an overview and peace of mind, making migration both safe and valuable – instead of stressful and unpredictable.
A good migration process can look like this:
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Analysis and planning
Map users, projects, entitlements, apps and integrations. Identify dependencies and obsolete elements. The better the groundwork, the fewer surprises. -
Strategy and design
Decide if you want to migrate all at once or in stages. Make a realistic schedule and align resources. The most important thing here is ownership: all relevant teams should be involved from the start. -
Setting up the Cloud environment
Create users, security policies and apps. Provide networks, domains and SSO integrations. -
Test migration and validation
Move a sample of data to a test environment. Let key users validate that functionality and workflows work. Use the failures as learning and repeat the test. -
Final migration and deployment
Plan for downtime and inform users well in advance. Monitor operations closely during the first days. -
Subsequent optimization and governance
Plan ongoing maintenance, training and governance so that the cloud solution does not grow uncontrollably.
Your Atlassian Cloud Migration specialist
We are certified specialists in Atlassian Cloud migrations and help you move from server or data center to the cloud in a secure and simple way, so you don’t have to worry about operations and maintenance and can focus on driving results.
We extend Atlassian’s migration framework with our own experience from many successful projects. Our certified consultants ensure that the solution is customized to your needs – and that it works in practice, not just on paper.
Finish your cloud migration with confidence - without downtime and stress
An experienced migration expert can help you map your current setup, create a migration strategy and prevent unexpected pitfalls – making the transition to the Cloud both safe and efficient.
Frequently asked questions about Atlassian Cloud
The price changes on Atlassian Data Center will take effect on February 17, 2026.
Atlassian will inform the affected customers directly by email prior to the change and update price calculators and price lists from the same date. If you want to secure your current prices, it is important to look at your upcoming renewal well in advance of this date.
The price increases apply to the following Data Center products:
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Jira Software Data Center
-
Confluence Data Center
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Jira Service Management Data Center
For all three products, list prices increase by 15%.
In addition, advantaged pricing for Jira Software Data Center is increasing by 18-40%, depending on your user tiers. This means that historical discounted plans are now brought up to the standard list price that new customers already pay.
The exact amount depends on:
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Which Data Center products you have
-
your user paths
-
Whether you’re on standard list price or an older advantaged deal
-
When your current licenses expire
We can help you with a concrete calculation based on your current setup and upcoming renewal to give you a clear picture of what the price increase means for you
Yes, there is an option to renew early and maintain the current Data Center prices for a period of time:
-
Offers created before February 17, 2026 and whose Data Center licenses expire before May 16, 2026 can still use the current Data Center pricing.
That’s why it’s important to:
-
Act well in advance of the price change if you want to secure existing price levels
We’re happy to help you review your renewals and create a plan to make the most of early renewal opportunities.
If changes are made to your Data Center licenses, active offers may become invalid because they no longer reflect the correct configuration. This applies for example if you:
-
activate or deactivate licenses or products
-
change user paths
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Starting or ending trial periods
In these cases, a new offer must be made and if we are after February 17, 2026, the new offer will follow the new updated prices.
Therefore, we recommend that major changes are planned together with us to ensure that you do not inadvertently lose the benefits of an existing offer
Issue. Atlassian is aware that some customers are moderately or heavily blocked from Cloud, e.g. due to:
-
regulatory or compliance requirements
-
special safety requirements
-
technical dependencies
For certain moderately blocked customers, there may be special terms subject to individual assessment by Atlassian.
As a customer, you don’t have to talk to Atlassian about this yourself. Instead, reach out to us and we’ll assess it together:
-
whether you could potentially be covered by such schemes
-
how we can best present your situation to Atlassian
Although Atlassian has announced end-of-life for Data Center by 2029, there are still many customers who:
-
can’t move to the Cloud yet
-
Running mission-critical solutions on Data Center today
That’s why Atlassian continues to invest in:
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Security and trust (encryption, logging, access control, service accounts)
-
Performance and scaling (OpenSearch-based search, instance optimization, LTS releases)
-
hybrid and transformation tools that make it easier to plan for a later cloud migration
The price change reflects that Atlassian continues to provide updates, security and support on Data Center during the transition period – while the main focus is Cloud.
For most customers, there are several advantages to planning a Cloud migration well in advance:
-
Less operations and maintenance
Atlassian handles infrastructure, updates and security patches so your team spends less time on technical operations. -
Stronger security and compliance
Cloud provides access to centralized security updates and certifications that can be challenging to maintain on-premise. -
Faster access to new features and AI
New features, AI functions and automations are launched in Cloud first and rolled out continuously without you having to upgrade manually. -
More predictable finances
Avoid future Data Center price changes and hardware investments and instead plan based on a more stable subscription model.
We can help you make a business case showing the difference in total cost of ownership (TCO) between Data Center and Cloud for your organization
A good first step is to get an overview:
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What products and apps you use today
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Your data volumes and integration needs
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Special requirements for security, compliance and data location
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Which teams and processes are most dependent on your current Data Center setup
Based on that, we can assess together:
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Whether you’re ready to migrate now
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Whether there are any blocking issues that need to be resolved first
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Whether a gradual migration (hybrid) makes more sense than a “big bang”
Aety can help with a structured readiness assessment and recommend a realistic plan – including timeline, risks and benefits.
What we do. As an Atlassian partner, we continuously help customers compare:
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The cost of staying on Data Center
(licenses, operations, maintenance, hardware, security) -
with
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Costs and benefits of moving to the Cloud
(Cloud licenses, reduced operations, faster time-to-value, new features)
We can for example:
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Make a TCO calculation over 3-5 years
-
Outline different scenarios (stay on DC, partial or full Cloud migration)
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Provide recommendations on how to minimize risk and financial impact – whether you’re staying on Data Center for the short term or embarking on a migration.
Aety is mediating this announcement as an Atlassian partner; all terms are set by Atlassian
