Atlassian Intelligence in Jira: How to create smarter service and free up time
Do you sometimes find yourself staring at a never-empty inbox with the same questions coming in over and over again? You’re not alone. In 2026 Atlassian Intelligence is no longer just science fiction – it’s your new digital colleague in Jira Service Managementready to take on the boring repetitions so you can focus your energy on the tasks where your professionalism really makes a difference.
It’s not about replacing humans with robots, it’s about giving you and your team superpowers. By enabling the latest AI features in Jira, you get a system that understands the context of your tasks and automatically removes the most annoying bottlenecks.
We’ve looked deep into the numbers and the results are hard to ignore: Organizations see an average productivity gain of $1.4 million over three years (Forrester, 2025).
The quick overview: What do you get out of AI in Jira?
If you’re in a hurry, we’ve boiled down the most important points for you here. In short, Atlassian Intelligence is about professionalizing your internal service in Jira so that all departments work as efficiently as IT – without your agents drowning in typing:
Free up time for what matters: Jira Service Management virtual agents handle routine issues directly in Teams or Slack. This reduces the number of manual cases by up to 85%, so you can focus on the tasks that actually require your expertise.
Anticipate the problems: With AIOps, the AI automatically groups your alerts. This means you see the critical errors before they become major crashes and you get suggested solutions based on your past successes.
Rapid deployment for HR and Facility: You don’t need to be an IT specialist to build a great portal. With AI templates, HR and Facility can roll out professional workflows for e.g. onboarding in a matter of weeks.
Decisions based on data, not gut feelings: You get a 360-degree view of your organization’s performance. The AI analyzes your trends for you, so you can prove your value and plan resources better (Atlassian, 2025).
One secure path to the Cloud: Bringing your services together in the Atlassian Cloud gives you access to the Teamwork Graph, connecting people, systems and knowledge across silos – with your data security at the forefront.
By gathering your internal services in one place, you create a much better experience for everyone in the organization. Plus, Atlassian’sTeamwork Graph ensures that the AI actually understands who does what and why it’s important.
AI support: Give your colleagues the answers before they ask
We all know it – those “Where can I find the maternity policy?” or “How do I access VPN?” questions that always land at the wrong moment. This is where Atlassian Intelligence becomes your best friend.
The virtual agent in Jira Service Management reads your existing guides and responds to colleagues instantly. This means you don’t have to be a “switchboard zombie” and can instead focus on the cases that require a specialist. This can already be seen in practice at companies like FanDuel, which has cut the number of manual tickets by 85% (Atlassian, 2024)
As your sparring partner, we’ll help you set it up so that it feels personal and helpful. Then your teams can start to feel the freedom of having fewer, but more relevant tasks in the queue.
89% of companies plan to increase their AI budgets this year.
Not because it's fashionable, but because it works. 79% find that technology directly improves their customer service
Source: Atlassian
AIOps: Find the error before the coffee machine has finished brewing
In IT operations, it’s often about staying calm when everything beeps. It used to be like finding a needle in a haystack of alarms, but with Atlassian Intelligence, Jira learns to see the patterns itself. The system finds the most important risks and reminds you how you solved something similar last time.
Here we go Rovo-agents come in as your new agentic teammates. They can dig into data across systems and present you with the most likely cause of the problem. When the smoke clears, they can even write the first draft of your incident report (PIR).
This saves you hours of typing and documentation. It also gives you a head start so you can fix errors before users even realize something was wrong.
The business case for AI: Why 2026 is the year to move
We know that AI can sound like a buzzword that quickly gets tired. But if we look at the actual results from the companies that have already taken the leap with Atlassian Intelligence in Jira, the numbers speak for themselves. It’s not about technology for technology’s sake – it’s about the bottom line and job satisfaction.
Here are the three strongest arguments for bringing AI into your service management now:
64% see a significantly better employee experience: By removing the manual roadblocks and providing lightning-fast answers, you create a workday with less frustration and more flow (Atlassian, 2025).
61% experience increased team efficiency: When AI takes care of the mundane tasks, your specialists can finally spend their time on what they were hired for – the complex solutions (Atlassian, 2025).
57% get insights they’ve never had before: AI is a master at spotting patterns in your data. This means you can make decisions based on facts instead of gut feelings (Atlassian, 2025).
AI is a game-changer because it never stops working. It’s constantly learning from your workflows and helping your teams work smarter and faster every day. As your mentor on this journey, we recognize that the companies that embrace automation now are the ones that will be stronger in the future.
Safe deployment: Avoid the typical AI pitfalls
We know that AI can feel like a lot of work, and it’s easy to get confused about where to start. Should everything be automated right away? (Spoiler: No, it doesn’t).
Our specialists have seen many setups and here are the three things we most often advise our customers to do:
Get your knowledge base ready for spring: Clean up old guides so the AI doesn’t learn anything wrong.
Start small and learn: Choose one area, such as access management, and see how it works in practice before opening it all up.
Keep an eye on the data: Use the built-in reports to see where colleagues are still stuck.
Maybe you know the feeling of having one system for IT, another for HR and a third for fleet management? That was exactly the reality faced by Domino’s Pizza Enterprises Ltd. They were struggling to juggle seven different legacy systems to keep their many stores running smoothly.
To solve the challenge, Domino’s chose to switch to Jira Service Management, and in one of Atlassian’s most striking cases, we now see how they managed to consolidate all their support into a single platform. This has given them an unprecedented overview of 3,800 stores across 12 different markets.
What can we learn from a big company like Domino’s journey? Atlassian’s documentation of the Domino’s project is a textbook example of what happens when you remove the technical debt and silos between departments:
Atlassian Case: How Domino's consolidated 7 systems into one Jira portal
Maybe you know the feeling of having one system for IT, another for HR and a third for fleet management? That was exactly the reality faced by Domino’s Pizza Enterprises Ltd. They were struggling to juggle seven different legacy systems to keep their many stores running smoothly.
By switching to Jira Service Management, they managed to consolidate all their support into one unified platform. This has given them an unprecedented overview of 3,800 stores across 12 different markets.
What can we learn from Domino’s journey? Atlassian’s case with Domino’s is a textbook example of what happens when you remove the technical debt and silos between departments:
- No more system ping-pong: By bringing everything together in Jira, they have created a consistent experience for employees, whether they need help with IT or logistics.
- Scaling that matters: They have proven that a modern cloud platform can handle extreme growth without losing sight of the big picture.
- Freeing up resources: By going from seven systems to one, they have significantly cut license costs and maintenance (Atlassian, 2024).
As your specialists, we often see that this kind of cleaning up the system landscape is what gives the biggest gains in the long run. It’s about making the complex simple – just like Domino’s has done.
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Enjoy a safe journey with Denmark's leading Atlassian specialists
When you look at the great results of companies like Domino’s, it can quickly feel like a daunting task to get there on your own. But you don’t have to go it alone. As an Atlassian Platinum Enterprise Partner, aety is your guarantee that you’re working with a team that’s been there before – no matter how complex your system landscape looks.
We are also certified Atlassian Service Management Specialists, which is the highest recognition you can achieve within ITSM and ESM in the Atlassian universe. For you, this means a safe and controlled rollout, where we make sure that the technology supports your business, and not the other way around. We have helped countless Danish organizations remove manual bottlenecks, and we know the typical pitfalls that we help you avoid.
Our experience is your assurance that your investment in Atlassian Intelligence and Jira actually creates the value you expect. We are ready for a no-obligation sparring session on how we together can create a modern service experience in your organization.
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