The Atlassian 2025 conference delivered big news that will benefit all Atlassian users:
AI, collaboration and the future of the workplace
Atlassian The Team ’25 conference in Barcelona marked the biggest gathering point of the year for Atlassian users and partners in Europe, and this year’s conference marked a crucial shift for modern collaboration and productivity. With groundbreaking AI features, new ways of organizing teams, and even tighter integration between Atlassian products, Atlassian is now setting the direction for how the future of work will be smarter, more efficient, and more human.
Naturally, Aety was present at the conference to deliver the latest insights and best practices directly to our customers.
Your quick overview
Here’s the most important news from Team ’25 – and what it means for your organization:
Rovo becomes Atlassian’s AI engine: Search, chat and automate across Jira, Confluence and third-party apps.
Collections bring Atlassian products together in complete packages: At Team ’25, Atlassian introduced the new Service and Software Development Collections, which complement the existing Strategy and Teamwork Collections. The Collections make it easier for teams to leverage all functionality across Atlassian tools, connecting strategy, development, and support in one unified flow.
AI Agents in Jira and Confluence: Assign tasks to AI agents – and automate routine tasks across platforms.
Data Center phased out: Atlassian puts full focus on Cloud.
Standalone Rovo: Access Rovo as a standalone product – even without an Atlassian license.
Background: Why is Atlassian investing in AI and integrated collaboration?
Atlassian has long been a market leader in collaboration tools. But with the features announced at Team ’25, they’re taking a quantum leap: AI and automation are now becoming an integral part of everyday life – not just for developers, but for the entire organization.
Rovo is Atlassian’s new AI platform that aggregates knowledge, automates tasks and enables collaboration across teams and systems. With Rovo Search, you get a single view of all content – whether it’s in Jira, Confluence or external apps. Rovo Chat and Rovo Studio make it easy to turn ideas into action and build your own AI agents and Forge Apps to solve tasks for you.
Teamwork Graph ties it all together: Now you can organize projects, documents, and processes across Atlassian products – and ensure everyone is working towards the same goal.
"With Rovo and AI agents, your teams can automate routine tasks, free up time and focus on innovation instead of operations"
Benefits of the new features: a more integrated and automated everyday life
In recent years, Atlassian has worked hard to make collaboration, automation and knowledge sharing more integrated and intelligent across their platforms. With the new AI features and Collections – which bring together Atlassian’s products in thematic packages – everyday life becomes significantly more integrated and automated:
Free up time: Automate routine tasks with AI agents that can be assigned tasks directly in Jira. This means no more manual scripts and simple rules – and you can focus on innovation instead of operations.
Get an overview and get rid of siloed thinking: Rovo Search brings all knowledge and documents together in one place so you can quickly find what you need – whether it’s in Jira, Confluence or third-party apps.
Reduce complexity: Collections brings together the most used Atlassian products into complete solutions – like Strategy, Teamwork, Service, and Software Development – so teams can work across strategy, development, and support without manual intermediaries.
Scale flexibly: Collections make it easy to adapt solutions to your needs and add or replace products as your organization grows.
Access AI – hassle-free: Rovo is now available to your entire organization, even as a standalone product. There’s no advanced setup required, and everyone can benefit from AI-powered features – whether you use other Atlassian solutions or not.
Get integrated support and service: With the new Service Collection, you get integrated customer support where telephony integration and assets are an integral part of Jira Service Management – even for standard users. This means less complexity and fewer extra licenses.
Future-proof collaboration: Atlassian’s Cloud strategy gives you continuous access to new features, security enhancements and AI tools to keep your organization ahead of the curve.
Timeline and key milestones
To get the most out of Atlassian’s latest AI and collaboration tools, it’s helpful to know the key launches and future plans. Here’s an overview of when key features and Collections are rolling out and how Atlassian is gradually moving towards the Cloud:
2024: Rovo Search and Chat are rolled out as standard in Jira and Confluence.
2025: The new Service and Software Development Collections and AI Agents are introduced for all Cloud customers.
2026-29: Data Center products phased out – Cloud is now Atlassian’s primary platform.
Ongoing: Standalone Rovo can be purchased for only $5/month. – even without other Atlassian licenses.
How to get started with automation - step by step
Taking the first steps towards AI and automation can seem overwhelming, but with a structured approach, the process becomes both simple and value-adding. Follow these steps to ensure your organization gets the maximum impact from the new features:
Map your current workflows: Where can AI and automation add the most value?
Plan the integration: Designate key users and identify the most important processes and assess which Collections best unify your needs across teams.
Deploy Rovo: Get help with setup, training and governance to make the most of the new capabilities.
Test and optimize: Start small, measure the impact – and scale up when you’re ready.
Get advice: Contact Aety for a no-obligation chat about how to best utilize Atlassian’s AI and Cloud platform.
Avoid common pitfalls and get the most out of AI
Even the most intuitive tools can present challenges if preparation is lacking. Likewise, there are many new features to deal with in 2025. We see this daily in our business and it’s one of the reasons why our customers often seek help to get started after several failed attempts to get started themselves. Even though the features can end up saving you time – like everything else, getting started can seem overwhelming.
That’s why we start with just the most important tips on how to avoid the typical pitfalls that we see customers fall into if they have jumped into the project on their own.
Then you’re 4 steps closer to seamlessly integrating AI and automation into your daily work:
Start with the low-hanging fruit: automate simple tasks first.
Involve the business early – AI and automation work best when everyone is on board.
Ensure governance and continuous optimization so the solution doesn’t grow uncontrollably.
Get help from experts who know both the Atlassian platform and your industry.
Do you need help using the new tools?
As an Atlassian Platinum Enterprise Solution Partner, Aety helps you reach your goals.
We offer consulting, workshops and customized solutions to help you get maximum value from Atlassian’s latest innovations.
