2025 Atlassian Cloud product and pricing updates

Yes. Atlassian has confirmed that if an offer is created before October 15, 2025, customers will receive the current price. Existing offers will be recognized until they are deleted. Once a quote is deleted (typically 14 days after expiration), it should not be restored as the customer will have to pay the new price.

For an active offer to remain valid, the customer must avoid making changes to their Cloud site. Any changes, such as activating or deactivating licenses or trial versions, will automatically delete active offers as they will no longer be accurate. A new quote must then be created and this will be subject to the new pricing structure.

It depends on whether you are a Site Administrator or a primary billing contact:

• Site Administrators
  1. Log in to admin.atlassian.com.
  2. Find your relevant Cloud site, click on the three dots (…) and select “View billing” to see your “Billing Overview”.
  3. Click on “Billing History” to view your recent invoices.
  4. Download the latest bill as a PDF.
  5. Open the PDF and view the details page where you’ll find a broken down overview of your subscriptions for each app.
• Primary billing or technical contact (who is not the Site Administrator)

• 1. Log in to my.atlassian.com.
  2. Click “Orders” in the top navigation bar.
  3. Select “Invoices” in the “Order Center”.
  4. Find the latest paid Cloud invoice(s).
  5. Download and open the PDF and find the details page.

Answer. Atlassian states that customers with monthly subscriptions can switch to annual billing and prepay for either 12 or 24 months. It is also possible to pay for 36 months for selected customers. Existing annual customers can also renew for 12 or 24 months (or 36 months for select customers) if they are within 90 days of their Cloud site’s expiration date.

The last day to create a Cloud quote with the current 2025 pricing is October 14, 2025. Quote requests received on or after October 15, 2025 will be subject to the new pricing structure. Atlassian recommends requesting a quote several days before the new pricing change takes effect due to expected increased demand.

The right license depends on your specific needs for functionality, number of users and budget. Atlassian offers different license levels, including Free, Standard, Premium and Enterprise, as well as monthly and annual subscriptions.

For the best price, make sure you only pay for the features you really need. A thorough license review can uncover your actual usage and identify the most cost-effective solution. As a certified Atlassian partner, we’ll help you navigate the options and find the solution that gives you the best value for money.

Atlassian is constantly releasing new features that can be hard to keep track of. The quickest way to get started is to focus on the updates that have the greatest potential to optimize your daily workflows.

We recommend starting with the new AI tools in Rovo, which can automate routine tasks and improve search. With a few workshops, your teams can quickly learn how to use the new features, and our Atlassian experts can help you implement them strategically to ensure immediate benefits.

Atlassian products like Jira and Confluence are powerful tools, but they only create real value when they are customized to your specific processes. Optimization is about cleaning up old projects, standardizing your workflows and leveraging features like dashboards, automations and templates.

Our experts can perform a health check of your Atlassian instance to identify bottlenecks and wasted time. We’ll help you streamline your workflows, create customized dashboards and set up automations that reduce manual work and make your processes more efficient.

The price increases are part of Atlassian’s strategy to invest in product innovation to deliver a more valuable and advanced platform, this time following developments that help users streamline administration and optimize workflows.

Over the past year, a wide range of new features have been rolled out. Rovo, Atlassian’s AI agent, was rolled out on all Cloud products, and significant improvements were introduced in security and administration as well as productivity optimization.

There are a number of ways to reduce the impact of the upcoming price increase. It depends on your situation:

• Need to renew before January 12? The price increases go into effect on October 15. But if you need to renew your licenses before January 12, 2026, you can lock in your license prices before the price increase takes effect. Reach out to Aety to learn more about your options.
• Consider switching from monthly to annual subscription. Are you currently on a monthly subscription but want to create price certainty? If you’re on a monthly subscription, consider switching to an annual subscription and lock in your license prices for 12 or 24 months at current prices.
• Lock in the price for 2 years instead of 1. Renew for a two-year period so you have fixed prices over a longer time horizon.
• Are you upgrading? See it now. Upgrade before the price changes take effect. This applies to expanding user tiers, or upgrading plans from standard to premium, for example.

Use features to save resources elsewhere:
For the remaining customers, a price increase is a good opportunity to review your spend to ensure you are getting the most out of your licenses. By optimizing your setup and taking full advantage of the new features, you can ensure that the price increase is not just an increased cost, but an investment that creates more value.

How to get the best prices:
A local license partner is often the best bet for getting the best price. A local license partner negotiates on your behalf and is experienced in negotiating the best prices and knows the criteria for any discounts that can be triggered.

Local license partner knows your negotiating options
A local license partner is your best bet for getting the best price. A local license partner negotiates on your behalf and is experienced in negotiating the best prices and knows the criteria for any discounts that can be triggered. Similarly, it can be difficult to know which user tier or number of licenses is right for your business. A license partner ensures that you get the right solution for your needs – so you avoid paying for too many licenses or for features you don’t need.

Proactive consulting
When you buy Atlassian licenses through Aety, you get free license administration, where we also ensure that you get the best price in the long run.

We’ll keep you updated so you’re prepared for upcoming price changes and can make any adjustments in good time.

Get the most out of your licenses
As a certified Atlassian partner, Aety can also offer ongoing follow-up and advice to help you get the most out of your licenses. Many companies can reduce many resources by automating manual processes or ensuring agile workflows across teams.

The price increases reflect Atlassian’s ongoing investment in innovation. Since the recent adjustments, a wide range of new features have been rolled out, designed to save users’ time through AI, automation and streamlining workflows. This includes, among others;

• Jira accelerates workflow thanks to redesigned work items with 159 new features. These include a reimagined list view, renaming of work item types, new public work intake forms and custom project templates.
• Confluence is quickly becoming the collaborative workspace for all types of teams thanks to 172 new features, including new content types like whiteboards and databases, live documents, AI content suggestions, and automation for end users.
• Jira Service Management redefines modern service delivery with AI-powered support, including purpose-built HRSM capabilities with over 30 pre-built templates, request orchestration, and best-in-class HR integrations; end-to-end AIOps that automate incident response from detection to resolution; and enterprise-class asset management that supports 30x faster imports.
• We’ve delivered over 49 new enterprise-class features to meet the needs of the world’s largest organizations. This includes doubling Jira user limits to support 100,000 users and tripling Confluence user limits to 150,000 sites. We’ve expanded data retention coverage and added new compliance certifications like C5 and IRAP.
• Teamwork Graph, Atlassian’s data intelligence layer, now supports nearly 100 connections and has mapped over 10 billion data objects to power customers’ automation, analytics, search and AI across apps.
• The Atlassian Cloud Platform now includes productivity apps for all users: Home, Goals and Teams, to reduce context switching and give users real-time insights into work progress.

Read about all Cloud investments and all the latest features in Atlassian Cloud Roadmap.

The optimizations of Atlassian Cloud have helped several companies reduce costs, including:

• Clearwater Analytics, a leading investment and audit platform, saved up to 60 hours per stakeholder per month by automating workflows with Atlassian Intelligence.
• Nextiva, a leading SAS CXM company, saved over $50,000 annually and 100 hours per year by standardizing work across teams.
• Air France-KLM, one of Europe’s largest airlines, reduced costs by $600,000 per year through improved safety, compliance and 99.95% uptime.

As an Atlassian licensing partner, Aety can help you navigate the complex world of licenses and new features. We have the specialized knowledge to ensure you always get the best price, and we negotiate directly with Atlassian on your behalf.

However, a license partner delivers more than just licenses. We act as your advisor, helping you optimize your licenses so you have the most cost-effective subscription and only pay for the licenses you actually use. In addition, we help you realize the full potential of the product by offering consultancy to implement new tools like Rovo, create optimal workflows and set up integrations.

For companies with many licenses spread across different teams, a partner like Aetys can act as a central license manager, ensuring that you always have an overview of your total usage and can make informed decisions. It’s a service that can save you a lot of money

The changes apply to the following Atlassian Cloud products:

• Jira, Confluence, and Jira Service Management across Standard, Premium, and Enterprise plans
• Bitbucket Standard and Premium plans
• Guard Standard plan
• Teamwork Collection for Premium and Enterprise plans
• Atlassian Government Cloud

Implementing new features can be a challenge when life gets busy. But by taking a strategic approach, you can ensure that the Atlassian platform creates maximum value for your business.

• Get expert help to get started: One of the fastest ways to succeed with new features is to get help with implementation. Our consultants can run workshops to train your employees on new AI tools like Rovo or other product enhancements.

• Optimize your workflows: Have an expert review your existing setup. A thorough analysis can identify outdated workflows, bottlenecks and opportunities to automate processes. By optimizing workflows and integrations, you’ll ensure your teams can work more efficiently and without friction.

Atlassian explains that their pricing changes reflect their consistent delivery of innovative features and apps that increase productivity and collaboration, all supported by a secure and compatible Cloud platform. They state that they continuously review the market, investments in apps and pricing to ensure that prices remain competitive. However, they cannot comment on future price changes.

Atlassian announces that they are adjusting the pricing structure for Atlassian Guard Annual subscriptions to better align with the structure for Jira and Confluence. They are adjusting the existing prices in the range of 2,000 to 10,000 users and adding new tiers up to 100,000 users. This adjustment aims to make license management for multiple apps more streamlined and manageable for customers.